W5 Assignment, Cupcake Promotions.docx - Cupcake Promotions 1 Cupcake Promotions Grantham University Dr Cheryl Avant Foundations of Marketing September

W5 Assignment, Cupcake Promotions.docx - Cupcake Promotions...

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Cupcake Promotions 1 Cupcake Promotions Grantham University Dr. Cheryl Avant Foundations of Marketing September 5, 2012
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Cupcake Promotions 2 What is it that drives American Businesses? Is it a great team, great products, or the need of what’s being created? A key factor in every product is the promotion of its campaign. It’s not specifically limited to advertising. Jen’s Bakery and cupcakes can benefit from promoting their goods. Since the spike in sales, she has an opportunity to keep that momentum and produce more products and achieve more profits. Her first priority would be is to have promotional strategy, this will give her a general idea for advertising, public relations, personal selling, sales promotion, and social media (Lamb, C., Hair, J., & McDaniel, C., 2012, .p. 257). The main goals for promotion would be to inform, persuade, and remind. Inform consumers about your values, “Making fresh pastries and never providing frozen ones”, can let them know Jen is passionate about her craft. Persuade
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