English assignment 4docx.docx - Running head[SHORTENED TITLE UP TO 50 CHARACTERS 1 Yorkville University BBA{Project-management Traditional or Online

English assignment 4docx.docx - Running head[SHORTENED...

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Running head: [SHORTENED TITLE UP TO 50 CHARACTERS] 1 Yorkville University BBA {Project-management} Traditional or Online marketing to promote Apple AirPods Prepared by: Harmandeep Singh Student ID-2018101318 Prepared for: Amy El-Tobgy English for Academic PurposeAbstract
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2 Contents: - Introduction Online Marketing 1. Web Marketing 2. Email Marketing 3. Social Media Marketing 4. Search Engine Optimization Traditional Marketing 1. Advertisement on TV and Radio 2. Sponsorship of product Conclusion
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3 Introduction As we all know in today’s time apple is a well-known brand. Apple is an American technology company headquartered in Cupertino, California. Apple designs, develops and sells electronic products such as MacBook, iPad, iPhones and other electronic appliances. As I am assigned to choose a product and to describe traditional and online marketing so, I have chosen Apple “AirPods”. AirPods are first wireless Bluetooth earbuds created by apple. They were released on December 13, 2016. This product has two generations one is 1 st generation which was released on December 13, 2016 and another one is 2 nd generation AirPods which was released on March 20, 2019. The item's second cycle, with improved battery life. Nowadays AirPods became Apple’s most popular accessory product in 2018 about 35 million AirPods was sold out. In additional to listening songs apple designed AirPods microphone in a such a way that it filters out background noise, which make phone calls and taking to Siri apple’s digital assistant. Moreover, inherent accelerometers and optical sensors imply that AirPods can distinguish taps (for example twofold tap to stop sound) and in-ear situation, which empowers programmed delaying when they are removed from the ears.
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