W6 Assignment, Big World - Small World.docx - Big World Small World 1 Big World Small World Grantham University Dr Cheryl Avant Foundations of Marketing

W6 Assignment, Big World - Small World.docx - Big World...

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Big World - Small World 1 Big World - Small World Grantham University Dr. Cheryl Avant Foundations of Marketing September 5, 2012
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Big World - Small World 2 One of the most strived titles companies try to reach is global recognition. Becoming a global company open doors to new revenue and new opportunities. One company that has a big influence on global marketing is Apple. First let’s take a look at the advantages, disadvantages, and challenges of global expansion. It all starts with a global vision. Before it ever turns into reality it starts as a simple imagination. Some advantages of global marketing are increase profits if successful, compete with other companies on a global scale, and open doors to new opportunities. Yet, some disadvantages are the loss of capital if not successful, risking the company by gambling the revenue earned on new factories, workers, promotion campaigns in new countries, and the risk of the unknown. Challenges for the company may be learning the countries culture before you promote your product. Our customs (Demographic Makeup, Global Marketing Standardization,
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