BUS120 Lesson 6.docx - Decisions I made in Round 3 for the...

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Decisions I made in Round 3 for the Simulation Helina Rolls Stratford University BUS120 Sales and Marketing
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Prepare and upload to Moodle a paper listing each of the decisions you made in Round 3 and explaining your reasoning for making each decision. These are the decisions that I made during round 3 of the simulation and I will explain my reasoning for making each decision. The first decision I made in round 3 was that I purchased the distribution coverage and sales promotion report and the reason I purchased it was that so I could see a complete comparison of all products in the industry (sales, price, awareness, distribution, spec rating, lost sales/excess demand). And that is my reason for the changes I made for my first decision. The second decision I made in round 3 was that in Sales Promotion, I changed the sales promotion budget from $5,294,426 to $7,000,000. The Industry Benchmark shows me that Treble allocated $6 million towards Sales promotion in the previous period. Considering that I spent over $5 million on Sales promotion in the previous period, I will increase expenditure to $7 million. And that is my reason for the changes I made for my second decision. The third decision I made in round 3 was that I made changes to the product development under select new project and selected reducing the cost of production for the product, which will also cost me $1 million. Navigating to the market information report, we see consumers in the standard segment have a low sensitivity to product specifications. What this means is an
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