BUS120 Lesson 8.docx - Decisions I made in Round 5 for the...

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Decisions I made in Round 5 for the Simulation Helina Rolls Stratford University BUS120 Sales and Marketing
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Prepare and upload to Moodle a paper listing each of the decisions you made in Round 5 and explaining your reasoning for making each decision. These are the decisions that I made during round 5 of the simulation and I will explain my reasoning for making each decision. The first decision I made in round 5 was that I purchased the distribution coverage and sales promotion report and the reason I purchased it was that so I could see a complete comparison of all products in the industry (sales, price, awareness, distribution, spec rating, lost sales/excess demand). And that is my reason for the changes I made for my first decision. The second decision I made in round 5 was that I launched a new product into the youth market segment. I launched the new product under the Youth segment because my company has no products under that segment.
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