MKT.doc - Ringo Chan Strayer University MKT 500 Marketing Management Dr Alexander Onukwugha Integrated Intelligence LLC is beyond pleased to received

MKT.doc - Ringo Chan Strayer University MKT 500 Marketing...

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Ringo Chan Strayer University MKT 500 Marketing Management Dr. Alexander Onukwugha
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Integrated Intelligence, LLC. is beyond pleased to received constructive feedback from prominent subject-matter experts regarding our marketing plan, our company will use the feedback to refine our branding strategy, positioning statement and such, so as to continue to strive for business excellence. In the interim, we hereby propose a series of all-encompassing marketing strategies as part of our comprehensive marketing plan. As such, we will examine a comprehensive integrated marketing communications plan along with other essential marketing campaign elements. We understand thoroughly that the pillars of marketing strategy are segmentation, targeting, and positioning. As a business-to-business (BSB) centric company, Integrated Intelligence, LLC. will tailor our marketing campaign so as to maximize the benefits to heighten our profitability and popularity. Pricing & Distribution Strategy Pricing strategy directly affects how a product or service is positioned in the market. We will reference the following general guidelines when outlining our pricing strategy: 1) create a marketing strategy; 2) determine proper marketing mix; 3) investigate demand curve; 4) determine product/service cost; and 5) understand environmental factors. The following Law of Demand graph illustrates the relationship between price and quantity demanded. Under such theory, consumers demand less of a good or service as the price rises. Conversely, consumers demand more of a good or service as the price falls. A market demand schedule reflects the estimates of how many units of a given good and service that consumers in a market are willing and able to purchase at a given price. There are five (5) determinants of demand, namely, 1) the number of buyers; 2) the price(s) of related goods; 3) consumer income; 4) consumer expectations; and 5) consumer preference.
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Consumer equilibrium is the optimal point where consumers attain the greatest benefit amid budget constraint. Hypothetically, more is always better than less, it is safe to assume that consumers desire both quality and quantity. Integrated Intelligence, LLC. understands the Law of Demand, we set our price based on the purchasing power, consumer expectation and consumer preference. Equally, we pay close heed to maintain consumer satisfaction levels. Enhanced pricing transparency comes with technological advancement. Nevertheless, as a rising defense and strategic consulting firm in the industry, we are do not reject the idea of charging a high price relative to cost if the product. Our services present uniqueness that is valuable to customers and therefore they are willing to pay for quality. In the era of E-commerce, new distribution channels emerges. Businesses monitor their social media presence, and that they are able to forecast consumer preferences by means of data collected. Remarkably, social media enables companies to interact with customers, and such opportunity allow them gain insights into consumer behavior via real-time interactive process.
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