SM HW 5.docx - Chapter 5 Case – Nordstrom – 1 The case describes them as a “fashion specialty chain.” They are a niche company Stores are

SM HW 5.docx - Chapter 5 Case – Nordstrom – 1 The case...

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Chapter 5 Case – Nordstrom – 3/6/19 1) The case describes them as a “fashion specialty chain.” They are a niche company. Stores are located in upscale areas. Salespeople are well groomed and dressed according to the case as well. It’s similar to what we talked about in class about the difference between Ford and Jaguar advertise themselves. Ford is very rugged on purpose, and for working people. Nordstrom is more like Jaguar. Value based on excellence. Higher end, wealthier clients. 2) Nordstrom markets themselves as very luxurious, and they invite you to look around. They put a lot into customer service, which most companies that target those kinds of customers do. Like when you go into an Audi dealer and they have coffee and other things for you in a nice waiting room, they want you to feel like they are really taking care of you and pampering you. 3) Focus differentiation. This is for niche companies that offer customization and excellence in
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