Week 8 assignment.doc - Ringo Chan ENGL 220 American Military University Writing for Mobile Technology Chicago-based Groupon Inc is an online deal

Week 8 assignment.doc - Ringo Chan ENGL 220 American...

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Ringo Chan ENGL 220 American Military University June 25, 2017 Writing for Mobile Technology Chicago-based Groupon, Inc. is an online deal marketplace that connects merchants and customers through “group deals.” Groupon employees online platforms to provide customers with instant customer support via the internet. In addition, Groupon uses social media platforms for advertising purposes. 1. In terms of social media, Groupon maintains Facebook, Twitter, Pinterest and Instagram pages. Groupon is culturally sensitive and lately the company changed its display logo with Twitter to rainbow pattern in response to the June LGBT Pride Month. Groupon responds to complaints via its Customer Support page via internet or mobile app. Personally, I am a long-term Groupon member. In different occasions, I had to lodge complaints due to unable to get in contact with the business to schedule for appointments. The customer service representatives will contact the merchant on my behalf. Recently, I was able to get a $179 refund for a service that I was not able to use due to the business' reluctance to engage in an interactive process with me. The other time, I had to cancel my Groupon because the business did not acknowledge me upon my arrival, I was waiting at the reception area for a prolonged period of time and nobody would interact with me. Fortunately, I was able to get full refund in the form of store credit named Groupon Bucks for those transactions and all the inquiries were done through the online app or instant customer support. In terms of coupons, Groupon offers coupon codes on almost a weekly basis. Simply put, it is deals on top of deals. Groupon will send out emails and mobile app notification for extra discounts. Groupon pages use precise but professional language to highlight merchants and their products. Groupon's Twitter page centers on the introduction of company's culture it cultivates and social responsibility it undertakes, rather than purely for the sake of selling products or services. For instance, Groupon focuses on Diversity and Inclusion
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(D&I). As such, the Twitter page highlights environmental beautification, LGBT Pride Month, local small business empowerment, etc.
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