ARTH176A_presentationsummaries.docx - ARTH-DSGD 176A Your...

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ARTH-DSGD 176A Your own paper topic: Advertising and Graphic Design Student Presentation Summaries Logotype The group’s presentation topic was logotype and the thesis was that the success of logotype relies on three main aspects: design principles brand’s identity, and social and business context. The main topic was to define what makes a good business logotype. Logotype contains letters name of the company. The most typical way of creating a logotype is putting the company’s name and adding colors and other graphic design sources to describe its identity. As examples, logotypes from different companies were introduced. One of the companies was Google. In the early years of 1997, their logo was more of chunky with serif typeface and more like 3-dimentional. This indicates that the company is dealing with digital. The year after, in 1998, they added drop shadow and interlocked the letter “O.” In 2015 Google made their logos in more simplified and modern way with using primary colors. Colors are simplified compared
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  • Fall '19
  • Google., name of the company

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