My Marketing Idea - example paper.pdf - My Marketing Idea...

  • No School
  • AA 1
  • 2

This preview shows page 1 - 2 out of 2 pages.

1 My Marketing Idea Introduction This paper will present an idea for a new brand of pasta sauce called Con Legumi. The main point of differentiation for this product is the health benefits provided by lentils, one of the main ingredients in the pasta sauce. Consumer Trends US consumers are increasingly looking for healthier food options. These options include more plant-based proteins and less meat. For example, in a recent Mintel survey 75% of respondents indicated that they were trying or interested in trying to consume more proteins, and 58% had tried or were interested in trying to reduce their meat consumption (Mintel, 2017a). The same report also shows that parents, in particular, were trying to switch to healthier lifestyles, perhaps based on concerns for the health of their children and a desire to teach healthy habits. These trends are relevant for all categories of packaged foods, including ready made pasta sauces.
Image of page 1

Subscribe to view the full document.

Image of page 2
  • Fall '19
  • Marketing, Tomato sauce, Fabaceae, Mintel, Lentil

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern

Ask Expert Tutors You can ask 0 bonus questions You can ask 0 questions (0 expire soon) You can ask 0 questions (will expire )
Answers in as fast as 15 minutes