AFRICA UNIVERSITY mark guide to communication.docx - AFRICA...

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AFRICA UNIVERSITY FACULTY OF MANAGEMENT AND ADMNISTRATION MARK GUIDE TO ASSIGNMENT TOPIC : TOPIC a) In relation to communication, explain clearly what you understand by the following concepts: i) Interpersonal communication ii) Intrapersonal communication iii) Mass communication iv) Small group communication v) Public communication vi) Intercultural communication (5 marks each) b) Identify and explain any two barriers to communication. (10 marks each) Model answer a) Communication is the process of creating meaning between two or more people through the expression and interpretation of message. i) Interpersonal Communication – also called dyadic communication. - Occurs between two people, forms the basic unit of communication. - Accounts for most informal, everyday communication transaction including personal and intimate relationships as well as many business situations. ii) Intrapersonal Communication – communication within ourselves, talking to ourselves.
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  • Fall '19
  • Africa University

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