BA245 Assignment 1.docx - BA245 Marketing...

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BA245 Marketing[email protected]Assignment 1 Chapters 1-2Name: Nicholas BreauDue Date: 9/5/19Purpose:Assignments are my way of having you start to apply the marketing theories to a situation. This way we can start to learn about how a company might utilize the theories.Task:Please give a brief but well thought out opinion to the following questions. If possibly use the theories presented in the book to back up your reasoning. If you do not know the company, google it, think about the specific industry, and how the subject may apply to them. Criteria:I am looking for several sentences or four bullets on the subject. Also, I am looking for some understanding of thetheory, but it is also your opinion. A yes or no answers is insufficient. Assignments will be graded based on the work submitted in Canvas or sent by email to [email protected]Chick-fil-A: Getting Better Before Getting BiggerChick-fil-A may not be the biggest fast-food chain, but the up and coming purveyor of poultry sells more food per store than any of its competition—even McDonald’s. Its annual growth rate blows away all other top-10 chains. How does it do it? By making customers the number one priority. Chick-fil-A has a great product in its
1.Give examples of needs, wants, and demandsthat Chick-fil-A customers demonstrate, differentiating thesethree concepts.

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