Methods of Persuasion: Ethos, Pathos, and Logos1.Ethos (perceived credibility): Because human belief and action are affected by the opinions of others whom we trust, persuasive communication can win acceptance for a proposition by supporting it with quotations from respected authorities. Support for the claim rests upon the audience’s perception of the authority or source as a person of honesty, expertise, and goodwill. The ethos of a source is that person's perceived credibility, based upon his/her perceived character.Such an argument takes the form of testimony, which is a statement or series of statements issued bysource that can be used in support of a claim. There are two types of testimony:1. Direct Testimony – where the speaker is the source of the supporting statements(s)2. Indirect Testimony – where the speaker quotes another source in supporting the claimThese tests can be asked about the statement and the source.
This is the end of the preview.
access the rest of the document.