Chapter 6 Q&Q French Beans - Kelly O'Boyle section 334...

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Kelly O’Boyle, section 334 15 October 2007 French Beans and Food Scares, Ch. 6 SUMMARY Chapter 6 explains how supposedly “objective” measures of supplier performance were put into practice through “subjective personal relationships.” It discusses the United Kingdom and its various organizations that help set standards for the food they consume. Practically everything with regard to food in Britain revolves around non-governmental organizations (NGOs, or “charities” in the United Kingdom) because of their strong opinions and powerful influence on the media. When a food scare occurs, it is very easy for the media to frighten the public and blow it slightly out of proportion. Supermarkets practiced social responsibility to advance their brand images and political power. NGO’s used this concept of social responsibility to gain their power over the supermarkets. Commercial grocery chains’ model of encouraging consumption as a form of self-expression dominated the cooperatives vision of consumption as a “social activity aimed at building collective identity and political awareness.”
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