Kiragu_Environmental analysis as a competitive strategic imperative by Barclays bank of Kenya.pdf - ENVIRONMENTAL ANALYSIS AS A COMPETITIVE STRATEGIC

Kiragu_Environmental analysis as a competitive strategic imperative by Barclays bank of Kenya.pdf

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ENVIRONMENTAL ANALYSIS AS A COMPETITIVE STRATEGIC IMPERATIVE BY BARCLAYS BANK OF KENYA BY GRACE M. KIRAGU A RESEARCH PROJECT SUBMITED IN PARTIAL FULFILMENT FOR THE REQUIREMENTS OF THE DEGREE OF MASTER OF BUSINESS ADMNISTRATION (MBA), SCHOOL OF BUSINESS, UNIVERSITY OF NAIROBI NOVEMBER 2012
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DECLARATION This research Project is my original work and has not been submitted for a degree course in any other university. Signed Date -fe n \V))X Grace M. Kiragu This research project has been submitted for examination with my approval as the university supervisor. Signe Date f t - [ l - 1 Eliud O. Mududa Department of Business Administration, School of Business, University of Nairobi 11
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DEDICATION This research study is dedicated to my husband Antony, our son Jason for their love, understanding and relentless support during the many long hours when i had to juggle between work, family and study, my loving brothers for always believing in me, my dear parents Kiragu and Wairimu for always cheering me on and sowing in me the seed of hard work and giving me the critical foundation in education. 111
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ACKNOWLEDGEMENT I am grateful to my supervisor, Mr. Mududa, for his availability, encouragement and guidance through each and every stage of this research study. I am equally indebted to Mr. Kagwe for his critical role of moderating the research project and Dr. Ogutu for his invaluable advice. I am grateful to the MBA library section-UON, for helping me to access all the relevant information and materials for the development of this study. I am equally grateful to the management of Barclays Bank for accepting to participate in this research study and granting me the much needed information and data through the various personal interviews with its top level management. I am also highly indebted to my classmate Jeff who tirelessly encouraged me to soldier on. Indeed, I cannot forget the contribution of Derby Communication who at short notices would facilitate for timely printing and binding of the document at the various stages of the study. iv
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ABSTRACT The banking sector in Kenya plays a pivotal role in the economy. The rapidly changing environment is especially pronounced in this sector. This state of affairs compelled the researcher to conduct this study on environmental analysis as a competitive strategic imperative by Barclays Bank of Kenya. The data was collected from senior staff of the Bank through personal interviews. These interviews were facilitated by an interview guide covering general information about Barclays Bank, strategic changes, challenges of strategic changes, responses to strategic challenges and respondent’s suggestions. The findings of the study are presented in tables containing frequencies, means and percentages. The findings of the study indicate the Bank has succeeded in adoption of its strategies by aligning strategies to the structure, adequate resource allocation to projects, ensuring of supportive policies and staff commitment. However, the shortcomings were identified as poor time
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