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storytelling.txt - Introduction to Storytelling Data is...

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Introduction to StorytellingData is everywhere, and it continues to be a buzzing topic these days. You oftencome across data presentations where graphs and bullets linger around.Storytelling with data is different for different people. It unlocks limitlesspossibilities where one can shape the available facts and statistics into anyform.This course will enable you to shift from merely showing data to storytellingwith data. It is gearing up importance in the data-driven world of decisionmaking. So let's dive deep into the journey of Storytelling with Data.There are numerous types of graphs and a massive amount of data.What should you do?Which one should you use?There are plenty of graphs and Data.Storytelling with DataAre you confused with the data around?Want to grab your audience's attention and convey the right message?Don't worry! This course will help you build up a story with your data.Yes, storytelling is an art!Data storytelling hits an emotional and intellectual pulse that rivets youraudience and engages them.uick FactData is the Next Big Fuel in Content MarketingData-driven stories attract the kind of social media attention that publishersdream about: Fresh data and infographics spread across Twitter, Facebook andother social channels precisely. This attention is because they can tell a storyin a concise, compelling and visually appealing way.5 of 6Course CoverageFollowing is the crux of what you will learn in this course.Understanding the contextSelecting an effective visualClutter-free reportingStepping into designer's shoesEffective storytellingBest practicesImportance of Context
It is essential to understand, what your audience needs to know or do?Now let's focus on -The importance of understanding the contextKnow your audienceCommunication medium and mechanismThe required tone of communicationCommunicating the right message to the audience is your motive. To achieve thisone needs to have a clarity of the motive and message to be conveyed.Selecting Appropriate VisualWhen you are surrounded by data and respective graphs of various kinds, you canget confused with which one would best suit your requirement of conveying themessage.For instance,Which chart is right for numeric data?What graph should I use for categorical variables?Should I use plain text to represent this analysis?I have used bar charts; I am not happy with the results.How can I represent my analysis appropriately?Understanding Your AudienceHere you will get to know how you should go about analyzing / understanding youraudience.Understanding Your Audience (Contd...)When you prepare yourself for Data analysis, presentation or reporting, it isimportant to understand your audience.

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