Chapter 8 Learning activity.docx - Noah Katz SPB3003 ` Chapter 8 Learning activity 1 Consider for a moment the sports event you have attended or

Chapter 8 Learning activity.docx - Noah Katz SPB3003 `...

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Noah Katz 3/16/19 ` SPB3003 Chapter 8 Learning activity 1) Consider for a moment the sports event you have attended or consumed through some form of media. Next consider recent purchases you have made. Did sponsors of the sports you consumed influence these purchases? If so, why? - Last month for my birthday I flew to Boston with my dad so that I could finally see my favorite team the Boston Celtics play in person. The first question we had to answer in this class was asking about core and product consumers. I said that I was a core consumer but that wasn’t quite the case in Boston. The Boston Celtics are sponsored by Nike so everything in the Celtics store was Nike brand. In my opinion Nike makes the best sports gear. I went into this store with $120 and left with enough to buy a water or 2. The fact that Nike was the sponsor made me even more eager to spend my money. I purchased a Green Nike Celtics hoodie and a grey Nike Celtics T- shirt. Being completely honest if it wasn’t Nike I may have bought 1 item maybe less.
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