6.3_OL_320_Short_Paper.docx - Running head Social Media Impact on Marketing Social Media Impact on Marketing Katie Tomeski Undergraduate Southern New

6.3_OL_320_Short_Paper.docx - Running head Social Media...

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Running head: Social Media Impact on Marketing 1 Social Media Impact on Marketing Katie Tomeski, Undergraduate Southern New Hampshire University
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Social Media Impact on Marketing 2 Social Media Impact on Marketing What makes marketing on social media so important? What challenges may come about it? How has technology and social media changed how businesses put themselves out there? All these questions have crossed so many of our minds over the last few years when thinking about starting-up our own businesses. In today's times we can't help that ask ourselves these questions because technology and social media play a big roll, in keeping up with the trends. Importance. Why is social media marketing so important you ask? Well “in 2019, 79 percent of the population in the United States had a social networking profile, representing a two percent increase from the 77 percent usage reach in the previous year.” (Clement, 2019) Social media marketing is important because it allows you to keep your customers up to date on what's going on with your business at that point in time, that day, that week or even that month. It allows you to share future events that will be occurring and gives you a rough estimate of how many people will be in attendance for it. Using social media for marketing will help you save money in the long run because many social media sites are free to sign up for and ask if you want to boost your post for a small fee. Customers of all ages that have a social media account will then have the ability to engage with your site and shows them that your there with them because it’s not just a general post that is said to grab one's attention. With having a social media account your
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  • Summer '16
  • Social media marketing

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