acis homework 2 - Chapter 2 Homework Competitive Advantage...

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Chapter 2 Homework – Competitive Advantage Enter your answers to the questions below in a word processor. Then log into Blackboard and enter your answers in the appropriate web page accessed from the Homework folder. Bring your printout to class for discussion and save it until you see your grade in OPE. FiredUp, Inc., is a small business owned by Curt and Julie Robards. Based in Brisbane, Australia, FiredUp manufactures and sells a lightweight camping stove called the FiredNow. Curt, who previously worked as an aerospace engineer, invented a patented burning nozzle that enables the stove to stay lit in very high winds—up to 90 miles per hour. Julie, an industrial designer by training, developed an elegant folding design that is small, lightweight, easy to setup, and very stable. The Robards manufacture the stove in their garage, and they sell it directly to their customers over the Internet, via fax, and via postal mail.
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