course hero 0015.docx - 1 When conducting a Google search why do some search results appear before others Describe in detail the processes that Google

course hero 0015.docx - 1 When conducting a Google search...

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1. When conducting a Google search, why do some search results appear before others? Describe in detail the processes that Google uses to prioritize the positioning of search results? Google has a large index of keywords that help determine search results. What sets Google apart is how it ranks its results, which determines the order Google displays results on its search engine results pages. Google uses a trademarked algorithm called PageRank, which assigns each Web page a relevancy score thus prioritizes the search results happened here. When someone performs a search, search engines scour their index for highly relevant content and then orders that content in the hopes of solving the searcher's query. This ordering of search results by relevance is known as ranking. In general, you can assume that the higher a website is ranked, the more relevant the search engine believes that site is to the query. If you repeatedly search for the same terms or phrases, and then wind up clicking on this same search results, Google will prioritize these links in future searches. What this means is that links will show up more frequently, and with a higher page rank,( Donovan,2015) Search engines have three primary functions:

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