gained from these interviews and knowing the behavioral obstacles we mustovercome from Gourville, Protective should steer in a strategic direction to winover new customers.The first course of action should be education and information. Starting with ourdistribution with webinars and individual meeting/conferences to both educate andinform them to get the word out to the dealership personnel. Understanding a callto action should take place and even an incentive for getting the word out. Theforums available for advertisement and education are industry trade publications,sponsored webinars within the industry targeted specifically at dealershippersonnel, social media, industry events and communications. Protective should
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Psychology,The Key,The Opportunity,first course of action