092400305546092400305546_10.docx - gained from these interviews and knowing the behavioral obstacles we must overcome from Gourville Protective should

092400305546092400305546_10.docx - gained from these...

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gained from these interviews and knowing the behavioral obstacles we must overcome from Gourville, Protective should steer in a strategic direction to win over new customers. The first course of action should be education and information. Starting with our distribution with webinars and individual meeting/conferences to both educate and inform them to get the word out to the dealership personnel. Understanding a call to action should take place and even an incentive for getting the word out. The forums available for advertisement and education are industry trade publications, sponsored webinars within the industry targeted specifically at dealership personnel, social media, industry events and communications. Protective should
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  • Fall '19
  • Psychology, The Key, The Opportunity, first course of action

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