Media Market: Process of CommercializationNiantic’s Business ModelNiantic has adopted an innovative and integrative business model in the process of commercializing its revolutionary mobile application based game Pokémon Go. Markedly, the game has received tremendous acclaim world over, especially in America, Australia, and Japan. Niantic has taken into consideration the dynamism within its customer base that consists of both young and old individuals(Smith, 2016). In this case, the company has formulated a business model that appeals to the ever-growing number of customers who are downloading the mobile App (Pokémon Go) on a daily basis(Nikkei, 2016). Profoundly, Niantic has embraced audience product as well as advertising as the key commercialization strategies for Pokémon Go in Australia and Japan. The management of the company is dedicated to the expansion of the game around the world in a bid to enhance the revenue streams within the organization. Markedly, despite the appreciation of
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- Fall '19
- Business, Management, japan, Japanese people, Pokémon Go