NETFLIX INC. CASE STUDY ANALYSIS.docx - Running head...

This preview shows page 1 - 3 out of 5 pages.

Running head: NETFLIX INC. CASE ANALYSIS1NETFLIX INC. CASE ANALYSISMKT701Michael Ward21/07/2019
NETFLIX INC. CASE ANALYSIS2Netflix Inc. was established in Los Gatos in August 1997 by two entrepreneurs; MarkRandolph and Reed Hastings. It is a global distributor of high demanded web-basedstreaming services. Netflix has over 104 million clients in more than 190 nations. Theservices provided by Netflix have been recognized worldwide. Their main goal was toemphasize international market expansion, and they started with penetration in the mediamarkets of Canada. After successfully getting a good market in Canada, they reached moreconsumers in Australia, Latin America, Japan, and New Zealand. It initially focused onoffering standard priced DVDS send to customers through postal services. The services ofNetflix are currently available in the majority of internet-connected devices such as tablets,smartphones, personal computers, gaming consoles as well as smart TV's. In this paper, weare going to summarize key marketing strategy issues in Netflix Inc. case study, providerecommendations on how the problems need to be handled and finally give a justification forthe suggestions given.Primary marketing strategy concerns and recommendationsOne year after the establishment, Netflix Inc. partnered with Amazon.com to assist inthe promotion and distribution of its DVDs. The partnership made Netflix gain the capabilityto mainly focus streaming at the same time earning free promotion from Amazon via the hightraffic on DVDs on their website. In the year that followed, Nextfix Inc. agreed to start tooffer services of subscription-based digital. Subscription-based digital services did well in the

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture