Review Q's - Persuasion Study Guide Chapter One: What is...

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Persuasion Study Guide Chapter One: What is persuasion? What are its components? What is social influence? What is the difference between persuasion and coercion? How does Smith define the difference between persuasion and coercion? What is propaganda? What are the effects of persuasive communication? Who were the sophists? How did they differ from Plato? Who was Aristotle? What were his contributions to persuasion theory? What were the contributions of the Romans? What are the origins of the Social Scientific approach? How do social psychology, communication, and marketing differ in their approach to persuasion? What is theory? What are laws of human behavior? How do researchers methodologically study persuasion? What are the benefits of persuasion? What is utilitarianism? What is deontological philosophy? Milgrim Film Who was Stanley Milgram and what did he study? How was the experiment constructed? What were the results?
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This note was uploaded on 04/01/2008 for the course COMM 325 taught by Professor Fontenot during the Spring '08 term at Texas A&M.

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Review Q's - Persuasion Study Guide Chapter One: What is...

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