MARK101 Tutorial 7.docx - MARK101 Tutorial 7 1 What is the...

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MARK101 Tutorial 7 1.What is the difference between that part of the marketing mix called 'promotion' and 'sales promotion'?
2.What are the components of marketing communications (promotion mix)? Why should they be 'integrated'?
3.Using household paint as an example (e.g. Dulux, British Paints, Taubmans) explain the difference between a pull and push policy (strategy).

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