Introduction to Business Syllabus Fall 2019 CRN 10139(1) - Introduction to Business BUSM 1300 Course Syllabus CRN 10139 Tues\/Thrs from 930 to

Introduction to Business Syllabus Fall 2019 CRN 10139(1)

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Introduction to Business BUSM 1300Course SyllabusCRN 10139, Tues/Thrs from 930 to 1045am, Room T 143Prerequisite:NoneInstructor:Mary Ann PicknerE-mail: [email protected]Required Materials:Understanding Business twelfth Edition, Nickels, McHugh and McHugh. A copy of this textbook is on reserve for student use in Lakeland’s Library.Grading Policy:A = 90% to 100%, B = 80% to 89%, C = 70% to 79%, D = 60% to 69%, F < 60%. First Exam 100 pointsSecond Exam100 pointsThird Exam100 pointsFourth Exam100 pointsOne Page Business Paper/3-5 min Presentation 100 pointsTotal Points500 pointsIntroduction: This course provides an overview of the U.S. business world, focusing on the historical development of American business from the early years to the present. It includes major business functions: Management, marketing, manufacturing, distribution, financial operations, and human resource management. It also focused on business ethics, in theory and practice, in today’s highly competitive business environment. General Course Goals:1.Provide students with business vocabulary and basic business knowledge including ethical considerations.2.Prepare students with prerequisite knowledge for more advanced business courses.One Page Business Topic Paper and Oral Presentation:Page 1/6
The One Page Business Paper and corresponding 3-5 minute Oral Presentation is worth 100 points: 90 points for the paper and 10 points for the presentation.The paper must be turned by11/26/19 Oral presentations will be given on the days of: 12/3/19 and 12/5/19The Business Topic PaperThe business topic paper must be a minimum of 5 paragraphs, one page, double spaced. It can be longer.Example topics include:1.Any Business Topic of your choice2.Economic Recession of 20083.Social Media and Marketing 4.Interview a small local business owner Types of Questions to ask: How long have you been in business?How many employees do you have?What goods and services do you provide?What is the main source of income of your business?What are the rewards and challenges of being a business owner?5.Marketing errors of the past6.Compare two competing Brands (e.g. Nike and Adidas or FedEx and UPS)Please Use the following format to start your paper:oInclude your name and the date in the upper right-hand corneroInclude the class name and my name in the upper left cornero

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