IMC Case Brief Part 1.docx - As it currently stands Crave TV quite frankly does not hold up much market share compared to their competitors This is

IMC Case Brief Part 1.docx - As it currently stands Crave...

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As it currently stands, Crave TV quite frankly does not hold up much market share compared to their competitors. This is primarily due to the fact that their main competitor (Netflix) offers a globalized service which essentially means it is accessible throughout all contents of the world, meanwhile Crave’s service is only accessible to those within Canada. Compared to Netflix’s 95 million subscribers, Crave recently just hit 1.3 million subscribers hence outlining the differentiation between a globalized service vs a localized service (O’ Rourke, 2018).With that being said, Crave operates within the “streaming services” market thus the value of their product to their target customer is what will ultimately create any shifts in their market structure. One aspect which has heavily impacted the streaming service market in recent years has been the decline of basic cable. With the internet evolving so rapidly on a daily basis, streaming has essentially become a go to service for individuals interested in catching up on their
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