ITS 631 –Operational Excellence : Paper2 - GoPro 1GoPro –Group Study Vasavya Atluri Manasi Jaltare Rubia Mussrath Aditya Puppala University of the Cumberlands Authors Note School of Computer and Information Sciences, University of the Cumberlands Contact: [email protected], [email protected], [email protected], [email protected]
Paper 2: GoPro Group Study 2Abstract This paper presents the group study of GoPro, which once, exemplified the American dream. GoPro started with a clear vision and maintained its’core values until their exponential growth hits a peak. This paper presents GoPro’s history briefly, beginning with Woodman’s simple idea of a product that can transform people’s ability to document their experiences by a simple motion camera. This paper discusses the products and services of GoPro and the company’s key design principles, policies and its’ stand in the global markets. This paper also explains the GoPro’s business model and its technological advances and how its physical model impacted its use of technology. The main goal of this group study is to understand the impact of operations management in an organization.
Paper 2: GoPro Group Study 3Who is GoPro? GoPro is an American Technology Company, founded in 2002 by Nick Woodman, it manufactures action cameras and develops its own mobile apps and video editing software. What does GoPro do The GoPro cameras were first designed by current CEO Nick Woodman as a compact means to capture photos and videos of him surfing. The company has come a long way in the 15 years since its initial inception, and GoPro cameras are now used by all manner of extreme athletes and adventurers, in addition to more casual users. At its core, a GoPro is a small camera the takes the best qualities of point-and-shoots and camcorders and packs them into a rugged frame that’s smaller, waterproof, and virtually indestructible. Inside thecuboid design is an image sensor, processor, ultra wide-angle lens, and up to three microphones for recording audio in different conditions. Where are they Headquartered They are headquartered in San Mateo, California. History of GoPro Nick woodman goes to Australia in 2002, and he wants to take photos during his surfing. With the normal consumer cameras that you and I might have, it was not possible. He wanted to be closer to the action, photos as you see in surf magazines. Professional divers were there, with big shot cameras, expensive water boxes and stuffs, but he wanted consumer style cameras that everyone can afford which takes professional pictures, this little thought was the idea behind GoPro. In September 2004, GoPro developed and sold its first camera, the 35-mm HERO, which brought in sales of $350,000. Thereafter, Nicholas Woodman continued to innovate his product
Paper 2: GoPro Group Study 4and led GoPro through a Series of financing rounds in 2011. Additionally, GoPro ended 2011 with over $200 million in revenue and 2012 with over $500 million in revenue. Revenue nearly doubled in 2013, to $985.7 million, and 64.3% to $1.62 billion in 2015. Revenue slipped to
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- Marketing, new product development, GoPro Group Study