strategic marketing 15.pptx - Strategic Marketing Chapter 15 Marketing Strategy Implementation and Control Marketing Strategy Overview MARKET TARGET(S

strategic marketing 15.pptx - Strategic Marketing Chapter...

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Marketing Strategy Implementation and Control Strategic Marketing Chapter 15
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MARKET TARGET(S) OBJECTIVES PROGRAM POSITIONING STRATEGY Marketing Strategy Overview
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Marketing Planning Relationships MARKETING STRATEGY Annual Marketing Plan Implementation Evaluation Revision Annual Marketing Plan
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Dimensions of Planning Process Marketing Planning Process Analytical Process Dimension Behavioral Process Dimension Organizational Process Dimension Techniques Procedures Systems Planning Models Managerial perceptions Participation Strategic assumptions Structure Information Culture Process Consistency
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The Implementation Process Activities to be implemented How implementation will be done Responsibility for implementation Time and location of implementation
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Improving Implementation Skilled Implementers Incentives Organizational Design Effective Communications Improving Implementation Internal Marketing
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Internal Marketing Strategy Plan External Marketing Program Internal Marketing Program
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