Marketing Strategy Implementation and Control Strategic Marketing Chapter 15
MARKET TARGET(S) OBJECTIVES PROGRAM POSITIONING STRATEGY Marketing Strategy Overview
Marketing Planning Relationships MARKETING STRATEGY Annual Marketing Plan Implementation Evaluation Revision Annual Marketing Plan
Dimensions of Planning Process Marketing Planning Process Analytical Process Dimension Behavioral Process Dimension Organizational Process Dimension Techniques Procedures Systems Planning Models Managerial perceptions Participation Strategic assumptions Structure Information Culture Process Consistency
The Implementation Process Activities to be implemented How implementation will be done Responsibility for implementation Time and location of implementation
Improving Implementation Skilled Implementers Incentives Organizational Design Effective Communications Improving Implementation Internal Marketing
Internal Marketing Strategy Plan External Marketing Program Internal Marketing Program
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