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Introduction • PEPSI COLA MARKET SHARE IS ABOUT 54% IN THE SOFT - DRINK MARKET IN PAKISTAN BECAUSE IT IS VERY TRADITIONAL. PEPSI COLA INTERNATIONAL, A SIGNIFICANT NAME IN THE COLA TRADE IS DOING ITS BUSINESS IN PAKISTAN THROUGH FRANCHISING. PCI HAS INDUSTRIAL FOLLOWING BOTTLERS IN PAKISTAN TILL NOW. SHAMIM AND CO COMPANY IS THE LARGEST PRODUCER AND DISTRIBUTOR OF PEPSI COLA SOFT DRINKS IN PAKISTAN. • THESE FRANCHISES ARE SITUATED IN: • KARACHI • LAHORE • MULTAN • SUKKHER • GUJRANWALA • FAISALABAD • PESHAWAR • ISLAMABAD • HYDERABAD
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