BUS 180 Introduction to Marketing Chapter Assignment Central Arizona College To: Professor of BUS180 From: John Smith ( your full name here) Date: August 21, 2010 (use current date here) Re: BUS180 Intro to Marketing Chapter Assignments Complete the information above and read assignment directions below. Chapter 13 Assignment Purpose: 1. What kind of marketing channel functions can be performed over the Internet? Why do you think so? 2. Describe the most likely marketing channel structure for each of these consumer products: candy bars, Tupperware products, nonfiction books, new automobiles, farmers’ market produce, and stereo equipment. Now construct alternative channels for these same products. 3. Go to the World Trade Organization’s Web site at . What can you learn at the site about how globalization affects channel management and other aspects of business? ETHICS EXERCISE Wholesome Snacks, Inc., the maker of a variety of cookies and crackers, has just created a new vitamin-packed cookie. The new cookie has the potential to combat many of the health problems
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- Spring '18
- Gayle Haro
- Marketing, Assignment, Central Arizona College