BUS 180 Introduction to Marketing Chapter AssignmentCentral Arizona CollegeTo:Professor of BUS180From:John Smith (your full name here)Date:August 21, 2016(use current date here)Re:BUS180 Intro to Marketing Chapter AssignmentsComplete the information above and read assignment directions below.Chapter 15 Assignment Purpose:1.What is a promotional strategy? Explain the concept of a competitive advantage in relation topromotional strategy.2.Why is understanding the target market a crucial aspect of the communication process?3.Discuss the AIDA concept. How do these different stages of consumer involvement affect thepromotional mix?4.Explain the difference between a “pull” promotional strategy and a “push” promotionalstrategy. Under what conditions should each strategy be used?5.Discuss the importance of integrated marketing communications. Give some currentexamples of companies that are and are not practicing integrated marketing communications.