BUS 180 Introduction to Marketing Chapter AssignmentCentral Arizona CollegeTo:Professor of BUS180From:John Smith (your full name here)Date:August 21, 2010(use current date here)Re:BUS180 Intro to Marketing Chapter AssignmentsComplete the information above and read assignment directions below.Chapter 12 Assignment:1.Assume you are a manager of a bank branch. Write a list of the implications of intangibility for your firm.2.Analyze a recent experience that you have had with a service business (for example, a hairdresser, movie theater, car repair, or restaurant) in terms of your expectations and perceptions about each of the five components of service quality.3.Over 25 years ago, Tim and Nina Zagat began publishing leisure guides containing reviews of restaurants. Today, the renowned Zagat guides still contain reviews of restaurants, but theyalso rate hotels, entertainment, nightlife, movies, shopping, and even music.Go to . In your opinion, are Zagat survey guides goods or services? Explain your reasoning.