BUS180 MKTG9 AssignCh009ESoza.docx - BUS 180 Introduction to Marketing Chapter Assignment To Professor of BUS180 From John Smith(your full name here

BUS180 MKTG9 AssignCh009ESoza.docx - BUS 180 Introduction...

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BUS 180 Introduction to Marketing Chapter Assignment Central Arizona College To: Professor of BUS180 From: John Smith ( your full name here) Date: August 21, 2016 (use current date here) Re: BUS180 Intro to Marketing Chapter Assignments Complete the information above and read assignment directions below. Chapter 9 Assignment Purpose: 1. The task of marketing is to create exchanges. What role might marketing research play in the facilitation of the exchange process? 2. Give an example of 1) the descriptive role of marketing research, 2) the diagnostic role, and 3) the predictive function of marketing research. 3. Describe the advantages and disadvantages of online surveys. Delete these Directions before saving and submitting your assignment. Chapter Assignment Directions 1. The textbook reading, power points, online resources and chapter concepts discussed in class
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  • Spring '18
  • Gayle Haro
  • John Smith, Assignment, Central Arizona College

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