BUS 180 Introduction to Marketing Chapter AssignmentCentral Arizona CollegeTo:Professor of BUS180From:Elicia SozaDate:January 20, 2019Re:BUS180 Intro to Marketing Chapter AssignmentsComplete the information above and read assignment directions below.Chapter 2 Assignment Purpose:Based on the reading above, answer the following question.Remember to support your answers with examples.1)Based on the following case, which option from Ansoff’s strategic opportunity matrix didNintendo engage in when it launched the Wii U?2)Explain fully using the chapter text concepts.and vocabulary to explain.Based on the case the option from Ansoff’s strategic opportunity matrix used byNintendo was innovation.CASE ASSIGNMENT: NintendoIn the early days of video games, gaming wasn’t exactly a social affair. Sure, you couldspend hours playing the same game, but it was with two or three other players at most. And ofcourse, the earliest consoles were great at video games, but there were no other social featuresbuilt into them. Now, gaming has been completely transformed by online networks and social
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