As the CEO of B.docx - As the CEO of B&N I would insist on the need for the company to make good use of social media Currently social media’s power as

As the CEO of B.docx - As the CEO of B&N I would insist on...

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As the CEO of B&N I would insist on the need for the company to make good use of social media. Currently, social media’s power as a business tool cannot be underestimated. Social Media can be a very powerful business tool when used wisely. There are both pros and cons when it comes to business on social media. The main opportunities that social media can provide a business include more revenue, brand development, customer traffic, research, networking, recruitment, and search-engine discoverability. Social media can increase sales by using your profile as advertisement or tutorials, it increases traffic to your website or store, and improves greater customer engagement. This also gives you the opportunity to hear customer feedback. Other pros are improved networking opportunities with customers and other businesses, reduced marketing costs, and improved ranking on search engines. Social media will also help us as a company to sell books online.
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