exam 3 entre.docx - Question 1 2 out of 2 points A concept...

  • No School
  • AA 1
  • 15

This preview shows page 1 - 5 out of 15 pages.

Question 1 2 out of 2 points A concept in public importance which alludes to potential shifts in control or influence refers to Selected Answer: 4. Power Question 2 2 out of 2 points Which of these direct sales methods offer the flexibility of having your product available around the clock and at convenient locations? Selected Answer: 1. Vending machines Question 3 2 out of 2 points ______ refers to terms included in the hidden portions of a Web page which are used by search engines to describe your Web site and evaluate its focus and category placement. Selected Answer: 2. Keyword and description tag Question 4 2 out of 2 points
Image of page 1

Subscribe to view the full document.

These are especially good for getting customers to return to your business. Selected Answer: 3. Loyalty programs Question 5 0 out of 2 points To develop a(n) ______, one should try to think of three-five key words that would describe their business to anyone. Selected Answer: 4. Press kit Question 6 2 out of 2 points Snackos is a company that manufactures snacks. They advertise their products with the catch phrase "Snackos, snacks with nutritious value and more for your money". What kind of strategy are they following? Selected Answer: 4. Differentiated strategy Question 7 0 out of 2 points Data gathered by simple observation seeing what customers do rather than asking them refers to
Image of page 2
Selected Answer: 1. Secondary research Question 8 2 out of 2 points A(n) ______ strategy is used when a firm chooses one particular segment on which to focus all its efforts. Selected Answer: 4. Concentrated Question 9 2 out of 2 points A concept in public recognition which alludes to the fit of the topic to current fashion or public interest refers to Selected Answer: 2. Trendiness Question 10 2 out of 2 points When an existing firm with the correct manufacturing capabilities makes your product for you, it is called Selected Answer:
Image of page 3

Subscribe to view the full document.

4. Contract manufacturing Question 11 2 out of 2 points A ______ is the population segment or segments that are likely to buy your product or service.
Image of page 4
Image of page 5

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern

Ask Expert Tutors You can ask 0 bonus questions You can ask 0 questions (0 expire soon) You can ask 0 questions (will expire )
Answers in as fast as 15 minutes