FlexoTech 11_15 GEWA Etiketten.pdf - Case study Automated...

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64 Case study November 2015 Automated roll changing improves bottom line G EWA specialises in printing and converting labels for the German wine industry, and a visit to the company’s headquarters in Bingen, surrounded by vineyards, gives a clear pointer as to how and why the business, now under third generation management, has devel- oped. When brothers Heinrich and Franz Walter established the compa- ny in 1931, it was to produce general commercial print, but by the 1970s, it had become obvious to sons Heinz and Kurt Walter that the wine and spirits trade offered significant busi- ness opportunities. Today, Matthias Walter heads up the company, which comprises sheetfed offset, and rotary inline off- set and flexo presses on separate sites, employs 180 staff and generates sales of more than 23 million per year. The need for printing wine labels in volume is highlighted by Mr Walter, ‘Two thirds of all the wine consumed in Germany is imported in bulk and then bottled. It is a very price sensitive market, with the average price per bot- tle purchased being less than 3, so efficiency and cost effective produc- tion is absolutely essential.’ Flexo value
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  • Fall '19
  • Franz Walter, GEWA

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