marketing management UNIT -1 Marketing Basics.ppt - 1-1...

  • No School
  • AA 1
  • 14

This preview shows page 1 - 5 out of 14 pages.

1-1 Marketing in a Changing World: Creating Customer Value and Satisfaction
Image of page 1

Subscribe to view the full document.

1-2 What is Marketing? What is Marketing? Process by which individuals and groups obtain what they need need and want want through creating and exchanging exchanging products products and value with others. More simply: Marketing is the delivery of customer satisfaction at a profit .
Image of page 2
1-3 Core Marketing Concepts Core Marketing Concepts Products and Services Value, satisfaction, and quality Needs, wants, and demands Exchange, transactions, and relationships Markets Core Marketing Concepts Core Marketing Concepts
Image of page 3

Subscribe to view the full document.

1-4 What Motivates a Consumer to Take Action? What Motivates a Consumer to Take Action? Needs Needs - state of felt deprivation for basic items such as food and clothing and complex needs such as for belonging. i.e. I am thirsty Wants Wants - form that a human need takes as shaped by culture and individual personality. i.e. I want a Coca-Cola.
Image of page 4
Image of page 5

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern

Ask Expert Tutors You can ask 0 bonus questions You can ask 0 questions (0 expire soon) You can ask 0 questions (will expire )
Answers in as fast as 15 minutes