Wakeboard Audio.docx - Wakeboard Audio’s IMC Campaign 1...

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Wakeboard Audio’s IMC Campaign 1) When we created an integrated campaign for Wakeboard audio we make the campaign ensures all targeted consumer touch points that deliver a consistent message and imagery for the brand. As the target audience is composed of males and females between the ages of 14 and 30. Members of this demographic are digital natives, who are most comfortable communicating in a digital environment and rely on digital technology to connect with others and with their favorite brands. So the best way to promote your product is through social media. 2) Facebook has over 1 billion daily active users And 88% of them are from age 18-29 sproutsocial.com Facebook: Facebook activity communicates key brand messages and amplifies other planned marketing activity (e.g., share influencer videos and Buzzfeed content). Why we choose Facebook? Facebook Pages are used by organizations and brands to engage consumers with relevant updates, news, and offers that may be of interest to its followers.
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