Marketing 360 Quiz 4.docx - MARKETING 360 Quiz 4 Question 1 1 out of 1 points can be useful for product categories for which the marketer assumes that

Marketing 360 Quiz 4.docx - MARKETING 360 Quiz 4 Question 1...

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MARKETING 360 Quiz 4 Question 1 1 out of 1 points ___________________________________ can be useful for product categories for which the marketer assumes that preferences will differ based on how consumers spend their spare time. Selected Answer: Lifestyle segmentation Answers: Geographic segmentation Lifestyle segmentation Demographic segmentation Life cycle segmentation Temporal segmentation Response Feedback: This describes the essence of lifestyle segmentation. Question 2 1 out of 1 points To be meaningful, a segmentation of a market should lead to groups of potential buyers that differ in terms of what benefits or marketing activities interests them. This represents the ___________________ criterion. Selected Answer: responsive ness Answers: causality substantiali ty accountabil ity accessibilit y
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responsive ness Response Feedback: Responsiveness means that each segment is different from others in a way that makes it meaningful to create a separate marketing mix for each segment. Question 3 1 out of 1 points Crest just launched a new toothpaste that is formulated to help treat sensitive gums. There is a risk that this new toothpaste will mainly be bought by consumers who previously bought another Crest toothpaste, and in that case, total sales of Crest toothpastes will not increase much. This is typically referred to as _________________.
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