20190926_04084367.pdf - independent label buyouts should...

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independent label buyouts should have less of an impact on the occupational careers of cultural producers because the diversity of the organizational field did not transform that significantly. Though the number of independent, small labels dropped significantly, the usage of imprint and subsidiary labels kept a level of chaos and innovation due to decentralized production and the plethora of small imprint firms. The sixth and final facet of Peterson’s nexus is the creative market. The creative market should be influenced by all of the above factors – the limitation of new artist entry and cultural innovation due to the deregulation of radio should raise the disparity between those who are successful and those who are not, something Rossman quotes Rosen as being called the “superstar effect.” (Rossman 2012) The standardization of playlists will reward those who make it into the playlist rotation, while excluding those who have not, essentially making the rich richer and the poor poorer. The variegated form assumed by record labels was likely insignificant for the market, as innovation and diversity 64 were maintained. Though the major label firms at the top of the economic hierarchy began to reap more capital benefits, the cultural elements of the industry were essentially maintained despite the independent label buyouts. I see how other cultural production processes were influenced by the shifts in the industry structure and organizational form due to legislation. The Telecommunications Act and the independent label buyout should simultaneously be constraining and augmenting cultural innovation – because of this, I will need to determine how record labels interact with the radio regarding the dissemination of a cultural product. If the evidence points further in one direction than the other (that is, if I see cultural innovation is restrained by institutionalization rather than facilitated), this may not suggest that one of these events is more significant. Understanding how (or if) these two institutions interact will explain whether or not these processes affect each other. The next chapter will focus on explaining and understanding the sociological interactions in the processes of production, particularly between the record label and broadcast media. The Petersonian perspective has given a framework to look at the processes behind the production of rap music, suggesting certain turning points in its history that may have spurred an evolution or transformation of the cultural product. Looking through this lens will focus this research on two
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