What part of the business have you chosen? It may be a product, service, or a particular
What will your customer objective be? Examples include lead generation, customer
acquisition, improve customer service, grow share of wallet or spend of existing
Who is your target customer? Which of the customers are most relevant for this
initiative or that you will focus on the most? Your answer should not be “all customers.”
Which customer network behavior will you use? You may choose one or two as the most
relevant for the goals you are trying to achieve.
Postgraduate Diploma in Digital Business