Assignment 7 – Applying Experimentation to Your
Business – Mihai Pavel
Assess a real-world business decision.
Assess a real decision you are facing in your business. This decision could be a decision about a
new business venture, innovation, or untested strategy. It could be specific (like pricing) or
broad (like product design).
Answer the following questions.
What is the decision you need to make?
What is the value to your business of making the right decision? What is the cost if you
make the wrong decision? Please provide relevant examples.
What do you not know right now that would help you make the right decision, or what
question be most helpful to have answered? Provide examples for your response.
Postgraduate Diploma in Digital Business