Customer Experience - Marketing funnel.pdf - Buying a...

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Buying a Washer & Dryer Mihai Pavel Consideration Awareness Preference Action Loyalty Advocacy Phase Google Search for “top washer/ dryer combo” Refine the search to include most reliable and cost efficient Creating a TOP 10 list of washer/dryer Research online Each of the TOP 10 brands identified Research User reviews on various consumer portals Research reviews and ratings based on Consumer Reports and TechBlogs Performed local search on neighborhood forum, reached out to friend and acquaintances who owned various identified brands Searched on YouTube and Facebook for virals of user experiences Top 10 brands was narrowed down to top 5 brands based on overall reviews and ratings Started in-store and online visits to

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