Competitive Value Train - Sony Music -MP3- Mihai Pavel.pdf...

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Sony Artist Sony Music Music consumer iTunes Music Originator Producer /Distributor Distributor Consumer Competitive Value Train Sony Music MP3 Create/Record music Monetary & brand promotion EMI Group Warner Music Universal Music Other Artist Brick and mortar retail Online retail Mihai Pavel Symmetric Competitors same business model Symmetric competitors- classic retail distributors with limited audience and/or reach Disruptive Digital competitors with much larger marketing reach and more

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