PR2008publicnotes - Publics in Public Relations Public A...

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Publics in Public Relations
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Public A public is any group whose members have a common interest or common values in a particular situation Some determined by membership or identity Some created through an interest or issue Almost all are a “conception”
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Assumptions about “Publics” Most individuals are passive and thus are “latent” on most issues. Most individuals are motivated by self- interest. Individuals tend to adopt positions that receive social support. Events are important in forming publics and public opinion
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Categories of Publics Traditional vs. Non-Traditional Publics Primary and Secondary Publics Internal and External Publics Intervening (Intermediary) Publics
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Traditional Publics Employees Keeping employees informed Supporting employee satisfaction and productivity Shaping employees as advocates Challenges Increasing use of temporary workers Aging of “baby boomers” Increasingly mobile Changing expectations of young workers
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Traditional Publics Government (federal, state, and local) Manage the impact of legislation,
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