PRsp2008history - Public Relations History COMM 2044...

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Public Relations History COMM 2044 Principles of Public Relations Spring 2008
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2 Why we study history? to identify general principles from historical cases (what is generally true of public relations from its beginning to current practice?) to identify specific strategies and tactics in particular cases for the possible application in the present and future
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3 General principles . . . Public relations grows in importance and develops during times of political turmoil, both domestically and abroad American Revolution World War I and II War on Terror Public dissatisfaction with government
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4 General principles . . . Public relations responds to social change Civil Rights Human rights Consumer Rights Environmentalism Public relations responds to economic change Industrialization and urbanization Depression/Recession Disposable income Consumerism
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5 General Principles . . . Public relations responds to technological development railroads telegraph radio and television satellites internet
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6 Some subtle elements . . .
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