PR2008Day2notes

PR2008Day2notes - The Opening COMM 2044 Principles of Public Relations Fall 2007 It's time for 2 Public Relations Principles 1 Organizations need

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The Opening COMM 2044 Principles of Public Relations Fall 2007
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2 It’s time for . . .
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3 Public Relations Principles 1. Organizations need resources from their environment in order to prosper. Tangible Symbolic
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4 Labor Coffee Beans Dollars from Sales Dollars from Stock Stores For instance, Starbucks needs . . .
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5 Public Relations Principles 2. Resources in the environment are controlled by significant individuals and groups. Labor Coffee Beans Dollars from Sales Dollars from Stock Stores Employees Suppliers Customers Investors Local Government
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6 Public Relations Principles 3. Symbolic resources may influence the distribution of tangible resources. The London Guardian , January 7, 2008: “Rising dairy prices, an economic downturn in America and a cut-price caffeine onslaught from McDonald's and Dunkin' Donuts have set alarm bells ringing about the prospects for the ubiquitous Seattle-based chain. Once a reliable investment for the firm's constant growth, Starbucks shares slumped by 42% during 2007, making them one of the worst large- cap performers on the Nasdaq exchange. A downgrade by analysts at investment bank Bear Stearns prompted a further 11% plunge last week.”
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Perceptions of financial performance influence financial behavior. Financial Analysts predict negative financial performance. Projections reduce investor confidence
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This note was uploaded on 04/01/2008 for the course COMM 2044 taught by Professor Rlholloway during the Spring '08 term at Virginia Tech.

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PR2008Day2notes - The Opening COMM 2044 Principles of Public Relations Fall 2007 It's time for 2 Public Relations Principles 1 Organizations need

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