PR2008Ethicslaw - Ethics Law and Public Relations COMM 2044...

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Ethics, Law, and Public Relations COMM 2044 Principles of Public Relations © 2008 Rachel L. Holloway
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2 Legitimate accordant with law or with established legal forms and requirements conforming to recognized principles or accepted rules and standards
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3 Sources of Legitimacy Professional Ethics Law Social Norms
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4 Legal Restraints on Public Relations
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5 Defamation 1. False statement 2. Identification 3. Damage (money, lose of reputation, or mental suffering) 4. Publication 5. Negligence or Malice A false statement about a person (or organization) that creates public hatred, contempt, ridicule, or inflicts injury on reputation.
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6 Defenses against Defamation Truth Privilege Opinion Fair Comment The Case of Public Figures Celebrities, Political Leaders, Company Leaders Must Prove Actual Malice
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7 Texas Beef Group v. Lyman and Winfrey
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8 Issues of Privacy 1. Intrusion 2. False light 3. Public disclosure of private facts 4. Appropriation (cross reference with trademark infringement)
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9 Privacy Issues Gain permission in writing for use of all information (stories and photos) Ask for employees/members to submit information Check for accuracy Consider unintended embarrassment or discomfort Don’t include irrelevant personal information
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10 Copyright Protection of creative work from unauthorized use Copyright Name Year
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11 ASCAP and Girl Scouts ASCAP (American Society of Composers, Authors & Publishers) Notifies all camping organizations of the requirement to may licensing fees National Girl Scouts of the U.S.A. American Camping Association
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12 Trademark A word, symbol, or slogan, used singly or in combination that identifies a product’s origin ®
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13 Be careful with trademarks
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14 Virginia Tech Trademarks
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15 Other areas for attention Federal Trade Commission Securities and Exchange Commission Full, timely dissemination of material information to the public No blabbing (or using) “insider information”
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