PR2008Ethicslaw

PR2008Ethicslaw - Ethics, Law, and Public Relations COMM...

Info iconThis preview shows pages 1–16. Sign up to view the full content.

View Full Document Right Arrow Icon
Ethics, Law, and Public Relations COMM 2044 Principles of Public Relations © 2008 Rachel L. Holloway
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
2 Legitimate accordant with law or with established legal forms and requirements conforming to recognized principles or accepted rules and standards
Background image of page 2
3 Sources of Legitimacy Professional Ethics Law Social Norms
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
4 Legal Restraints on Public Relations
Background image of page 4
5 Defamation 1. False statement 2. Identification 3. Damage (money, lose of reputation, or mental suffering) 4. Publication 5. Negligence or Malice A false statement about a person (or organization) that creates public hatred, contempt, ridicule, or inflicts injury on reputation.
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
6 Defenses against Defamation Truth Privilege Opinion Fair Comment The Case of Public Figures Celebrities, Political Leaders, Company Leaders Must Prove Actual Malice
Background image of page 6
7 Texas Beef Group v. Lyman and Winfrey
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
8 Issues of Privacy 1. Intrusion 2. False light 3. Public disclosure of private facts 4. Appropriation (cross reference with trademark infringement)
Background image of page 8
9 Privacy Issues Gain permission in writing for use of all information (stories and photos) Ask for employees/members to submit information Check for accuracy Consider unintended embarrassment or discomfort Don’t include irrelevant personal information
Background image of page 9

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
10 Copyright Protection of creative work from unauthorized use Copyright Name Year
Background image of page 10
11 ASCAP and Girl Scouts ASCAP (American Society of Composers, Notifies all camping organizations of the requirement to may licensing fees National Girl Scouts of the U.S.A. American Camping Association
Background image of page 11

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
12 Trademark A word, symbol, or slogan, used singly or in combination that identifies a product’s origin ®
Background image of page 12
13 Be careful with trademarks
Background image of page 13

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
14 Virginia Tech Trademarks http://www.unirel.vt.edu/licensing/
Background image of page 14
15 Other areas for attention Federal Trade Commission Securities and Exchange Commission Full, timely dissemination of material information to the public No blabbing (or using) “insider information”
Background image of page 15

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 16
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 44

PR2008Ethicslaw - Ethics, Law, and Public Relations COMM...

This preview shows document pages 1 - 16. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online